The Lakegirl Story

The Lakegirl story begins like many, with fond memories of home and vacations. We began in Minnesota in an area full of lakes, where for over a century, summertime and weekend getaways at cabins and campgrounds have been a tradition.

Life at the lake can be energizing, relaxing, funny and sentimental. It translates to family picnics on the Fourth of July, water skiing until the gas runs out, fishing at dawn and dusk, singing around a campfire while fighting off the mosquitoes or roasting marshmallows for s’mores.

A true Lakegirl enjoys the outdoors and a casual lifestyle. She can be a woman, child or a grandmother. She is a person who wants to dig her toes into the sand, take a boat ride, go for a swim, or catch a fish. She simply enjoys life near the water. This attitude is exactly what we are about at Lakegirl.

Warm memories of home and the lake were the start of our company. We have grown from a few t-shirts sold at our seasonal boutique to a trusted source of clothing and accessories that are feel-good and effortless for retailers across the country.